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Forbes Offers PR a Lifevest for Earned/Paid Media
In the world of paid vs. earned vs. owned media, things are about to get very interesting. Coming this week, as part of a massive overhaul of its print and Web properties, Forbes will unveil what it’s...
View ArticleThe Secrets to Success in Social Media
Did I lure you in with my snazzy headline? Yes? Okay great. Now I’m going to spend the first few sentences using buzz words so that you will keep reading my social media post. Then after you’ve gotten...
View ArticleSocial Media Politics
I may be in a minority here, but it’s getting harder and harder to tell when I’m watching politics from when I’m reading the conversations on some of my favorite blogs these days. As things change,...
View ArticleChat Today!
Hi Folks – Welcome back to PRBC. We hope you had a fantastic holiday and are ready to hit the ground running. The kind folks over at PRNewswire / ProfNet have asked me to participate in their regular...
View Article5 Ways that Bloggers Are Like the Cool Kids in High School
I went to a great presentation this week by @jaykrall on Blogger Relations. He talked in depth about how PR pros can seek and engage bloggers with their brand. Great speaker if anyone is looking for...
View ArticleBack to Basics: 5 Writing Tips You Shouldn’t Forget
Many people have aspired to become a writer at some point or another. After all, there is something magical about creating places, stories and characters using only the power of the words. It should...
View ArticleThe Critical Connection between Blogging and PR
Blogging is no longer just an online pastime, simply for teens and adolescents. It has evolved into a major medium for individuals to express themselves on a variety of topics and opinions. The...
View ArticleWhat Does a Blogger Really Want?
There are many articles out there on how PR professionals should seek, contact and engage with bloggers. We are focused on building a relationship with bloggers and converting them into brand...
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Merry Blog Christmas
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15 Online Marketing Techniques: How they Relate to Your Firm’s Growth
With so many different marketing channels at your fingertips, how do you decide where to invest? Which online marketing techniques are really going generate leads for your firm? Here at Hinge, we set...
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